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Dove Issues Apologetic Statement For A Racially Insensitive Advertisement

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Cosmetics Company Dove issued an apologetic statement on Facebook after posting and subsequently taking down an ad on Saturday. The advertisement was found to be racially insensitive by many people. The three-second video ad showed a black woman removing a brown T-shirt to reveal a white woman, suggesting that Dove Body Wash had cleansed the black woman to become a white woman. The advertisement wasn’t removed fast enough, though. Criticism bubbled up on Facebook and Twitter related to the advertisement. While this advertisement was criticised by many, past advertisements from Dove which had similar issues with racial insensitivity.

Dove had released an advertisement some time ago which showed three women, with women of color standing below a Before heading and a white woman standing below an After heading. The advertisement for Dove liquid soap showed that women of color could become white after using the product. Another image made its way to social media which showed a Dove Summer Glow moisturizing lotion which was made for ‘normal to dark skin’.

A historian at the University of Southampton, Francis Soyer offered an insight on the scandal saying that there is a long history of racist ads that were used to sell soap in the West.

Dove is committed to representing the beauty of diversity. In an image we posted this week, we missed the mark in…

โพสต์โดย Dove บน 7 ตุลาคม 2017

Dove issued a statement through its Facebook page saying that the company is committed to representing the beauty in diversity and the video that they used in the advertisement was a regretful oversight by the company and the feedback they got with the advertisement will be used as a guiding principle in the future. The company also sent a separate statement to USA Today, saying that the advertisement did not represent the beauty in diversity which has been the passion of the company for a long time and they have removed the post that caused the hurt and no other post has been posted since then related to the incident.

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