What is Data? Data is a set of values of qualitative or quantitative variables. They are facts that can be analyzed and used to optimize various processes. Data can be used to improve marketing strategies, data can also be used to actually do marketing and not just improve. Basically, data is a weapon, a tool and the base of any …

The word silence itself sounds nothing but even when you say nothing, something exists to say nothing.  We also pray in silence.  Our silence is always in affirmative when someone offers you something and placing index finger on your lips indicates that you too need silence from others too.  Sometimes we don’t want to get into trouble when one sees …

Official correspondence has evolved over time. From inter-office memos sent on paper to instant messaging, we have come a long way. Today, many new-generation offices have embraced some sorts of social media as a way of communication. Social media offers a variety of services. Even our phones have started to offer us many services that could make our messages more …

Kissing is one of the most intimate parts of a relationship and a very powerful bonding tactic. It can range from a simple peck on the lips to a long and intense make-out session. Studies have shown that the couples who kiss more often are relatively more satisfied with their relationship than others. If this was not a reason enough …