The opening up of the world economy has brought about a significant change in our shopping habits. Consumers have moved on from just relying on touch and feel to trusting websites and buying only on the basis of how a product looks. This has caused companies in various industries to take the omnichannel route and spread their reach. Jewellery is …

Lights!! Camera and Action!! In my remotest thoughts also the above three words were least expected by me and that too during a big fat Indian wedding. It’s wedding season and I can’t stop writing this. Weddings are always filled with joy, rituals, memories and a lot of auspicious moments. They bring along a truckload of happiness, newness and a …