EntertainmentHow to Navigate and Master the TikTok AlgorithmBy pepnewz Posted on December 2, 202411 min read001,196Share on FacebookShare on TwitterShare on Google+Share on LinkedinAre you looking to leverage the popularity of TikTok for your business growth? This popular social media platform is addictive and is known for its short videos. If you want to gain popularity on this platform then you must understand how this platform and its algorithms work. In this article, we have accumulated all the information and tricks to crack TikTok’s algorithm.What is TikTokTikTok is a popular social media platform that has a huge user base and 93% of its users are regular visitors of the platform. Like other social media platforms, here also you can follow each other, build community, and engage with your followers or the creator. TikTok has a huge content library that ensures the continuous flow of content in the feed of its users. No matter how much time you spend on TikTok you will still have more to discover. This encourages its users to be consistent and use the platform more.What is The TikTok AlgorithmThe backstage secret of TikTok’s popularity is its algorithm which makes it an addictive medium to audiences from all demographics. The algorithm is responsible for the feed you get on your ‘For You Page’ (FYP). An algorithm is a system that registers every small detail of the user (account information) and its online behavior like what videos you watch, how many times you watch it, who you follow, how much time you spend, etc.How Does TikTok Algorithm WorkWhen you sign in for the first time to TikTok it will show a few videos based on the information you provided at the time of joining. Once you start using the platform, it observes what video you scroll past, which one you see, and how much time you spend on that video. Based on your watch history and search results it will suggest the next content. As much as you will use the platform it will learn about you and your preferences. The algorithm will start adding relevant content to your ‘For You Page’ as per this learning. Key Factors Of TikTok AlgorithmBy now you must have understood that the platform does not suggest any content randomly and there are some decisive factors behind it. Let us break it down for you further to identify the factors that influence the algorithm. EngagementThe algorithm system of TikTok looks out for the engagement of any content first. Such as likes, shares, comments, how many times it is played, and how much time one user stays on to that content. How a particular user is engaged with any content determines what type of content the algorithm will choose to add to his/her feed.Video InformationVideos that have clear information like the caption and information added in the video will influence the algorithm.Account SettingsYour account settings and information are also used by TikTok’s algorithm to determine what kind of content will appear on your ‘For You Page’.How to Use TikTok Algorithm to Optimize Your AccountDoes this whole algorithm thing seem difficult or easy? Well, it is based on some critical logic and calculations that may be difficult to understand as a user or content creator. Keep on reading this article as we are about to explore the practical tips that will help you win the race.Understand and Use TikTok SEOUnderstand AudienceFinding your tribe and understanding your audience is a very basic but important part of social media marketing. Find out the users who are interested in watching videos of the product and service you want to promote. Try to understand what kind of content engages them the most such as informative or visual effects or simple storytelling.Find KeywordsFind keywords that are relevant to your content and have commonly used (by your audience) search terms.Optimize ContentCreate content that has these keywords in the caption or pronounced/ written in the video to optimize it. Descriptions can be created with keywords as well.Use TikTok ToolsTikTok has a lot of tools that you can use to create your content which helps influence the TikTok algorithm. HashtagsUse popular and relevant hashtags in the caption or description of the video. This helps in appearing in relevant searches.Audio LibraryTikTok has a huge audio library from where you can add trending music/ tracks to your video and that indeed helps in getting priority.Inbuilt FeaturesThere is a bag of features built into TikTok itself. There is a fair chance to get priority by using these features for creating your content. Such as camera, edit options, filters, etc.CaptionsCaptions with relevance and hooks go really well with the algorithm. Example: “You are doing it wrong if you are not getting viral”/ “ See the result of doing it for 30 days”.ConsistencyCreating good content and not posting on TikTok frequently will not help you. Your consistency in posting content will be recorded by TikTok. The algorithm of the platform will push you high to encourage you to post for its benefits. Enrich their content libraryAttract more usersEncourage users to spend more time on TikTokTimeSome surveys show that the time of posting influences the visibility of the content you create. Analyze performance results to understand the right time for posting content. The survey also says that viewers drop within three to five seconds if they don’t find your video interesting. Use a hook to make them stay.Niche DownDo not just follow trends while creating content. Make a statement that shows your niche clearly.Balance Creativity and RelevanceCreate good quality content in a way that your audience resonates with it. Big brands that post supreme quality content sometimes don’t get popularity because it seems artificial to the audience.Build Loyal EngagementBeing trending and viral may get you sudden reach but if you want to maintain popularity then building real relationships is vital. Actions like replying to the comments, and asking for the audience’s viewpoint build loyalty.ConclusionYou may gain popularity in TikTok and achieve growth in business through it if you strategically use the information that is provided in the article. However, relying on the professional services of social media marketing will get you better results than DIY projects.