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Why Companies Should Hire More Female Sales Professionals

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The world of sales professionals is majorly dominated by men. There is only a small percentage of women in the field of sales when looked from a distance. However, when we look closely, we see that nearly half of the work force consists of women. And the percentage increases when you look at the sales representatives with college degrees. Female sales reps have earned more college degrees than their male counterparts. Simply put, there are many qualified women who could be quite successful in a sales organization. But women do not generally opt for a career in sales and there are some ways that you can persuade them to consider the option.

Female Sales Reps

Women need to be ensured of the fact that your company is working hard to hire more and more female sales representatives and that they would be properly supported and provided with mentors to help them navigate this new territory. The female representatives that are already working at your firm should be encouraged to recruit more of women at other organizations and you can provide them with employee referral bonuses. Encourage them to attend conferences where women gather. Teach them how to recruit great candidates so they can seal the deal. You are going to have to stop worrying that your customers will never do business with a woman. That kind of thinking is what got you here in the first place. Thankfully, the younger generation could give two hoots who is selling them what. It won’t be long before these people are in key decision making roles.

Female Sales Reps

You will need to demonstrate to women that a career in sales can be quite lucrative and will provide them with flexibility throughout their life to work around family obligations that may come along. You will need to shift your biases. In particular, the one that says women would never be interested in selling technical products. There are plenty of female candidates who are interested and capable of mastering the technical jargon needed to sell these kinds of products and would be quite successful doing so.

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