Home Lifestyle Health How Social Media Helps With Weight Loss

How Social Media Helps With Weight Loss

3 min read
0
0
1,127

The University of California, Irvine, conducted a study known as ‘Weight Loss through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment.’ The aim of the study was to determine the role of public commitment, social media, and virtual communities in weight loss goal setting and achievement. The results of the study showed that sharing the goals with public along with the setbacks and achievements has a positive impact on the motivation to achieve that goal. The study was published in Journal of Interactive Marketing and was co-authored by Tonya Williams Bradford, assistant professor of marketing at UCI’s Paul Merage School of Business, Geraldine R. Henderson from Loyola University Chicago and Sonya Grier from American University.

Social Media & Losing weight
Source

The study was conducted over a time of four years and included a non-surgical weight loss group and a surgical weight loss group, the members of both using online support communities during the course of the study. According to the results and the findings of the study, the people using the online social communities were much more likely to achieve their desired result in weight loss because making a public commitment helped push them towards the success that they wanted to achieve. Bradford said that public accountability is the key to achieving faster and better results.

Weight Loss & Social Media
Source

Online support communities and social media that are dedicated to achieving personal goals often provide an environment of motivation, along with relative accessibility, anonymity, and flexibility in how their journey is displayed. All these factors provide a sense of privacy and security to people and they remain committed and motivated enough to continue on their path. The strength that these people gain on social media and virtual support communities is then visible in the adherence that they show to achieving various goals of their lives like losing weight and gaining muscle.

Load More By Harman
Load More In Health

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

Study: Hand Dryer Air To Be Full Of Potentially Harmful Bacteria

A study which was recently published in the American Society for Microbiology’s Applied an…